Soundcloud, Universal Music Group Reportedly Agree To Licensing Deal

Just as reports of SoundCloud's impending demise started to grow louder, it appears they maligned streaming and discovery service may have taken a major step towards creating a sustainable business model. According to a new report in Music Business Worldwide, SoundCloud is close to agreeing on a new licensing deal with Universal Music Group that could potentially net UMG significant equity in SoundCloud.

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