Sound familiar? Burger King launches quarter pound burger

NEW YORKBurger King is looking to start a beef with McDonald's by launching its own quarter-pound burger.

The fast food company says the Double Quarter Pound King will hit restaurants nationwide Thursday. An online ad shows The Burger King mascot at a funeral for a competitor's quarter-pound burger, but doesn't mention McDonald's by name.

It comes as McDonald's is working to swap out frozen beef patties for fresh ones in its Quarter Pounder. Burger King says it uses frozen patties.

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