Sonnen believes fighters are going to ‘start copying’ Colby Covington: ‘It’s interesting and it’s clearly working’

Regardless of whether you like him or not, it’s hard to argue that Colby Covington’s controversial approach to the fight game hasn’t been effective.

The 30-year-old ATT product flipped from being another faceless wrestler on the periphery of contendership into the interim UFC welterweight champion in a little more than a year after ramping up his willingness to trash talk and becoming a divisive, WWE-esque character on the mic. Covington is now slated to challenge welterweight king

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