Some ex-Googlers think viewing TV on a phone in portrait mode is a good idea

A startup company called Dreams has launched with a different take on the smartphone video trend. The Dreams app offers TV shows that can be viewed vertically while the phone is in portrait mode. The startup, founded by ex-Google and Instagram team members, has raised $5 million so far.

Watching video on a smartphone, even one with a big screen, usually involves flipping the phone from the vertical (portrait) mode to watch content in horizontal (landscape) mode. However, most of the...

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