SoFi markets touchy-feely banking. Can it survive sexual-harassment allegations?

SoFi, an online finance company, works hard to differentiate itself from other banks.

In its pursuit of millennials looking to refinance student loans or take out mortgages, SoFi—short for Social Finance—offers its customers career counseling and events like cocktail mixers for singles. It embraces marketing gimmicks like giving away avocado toast and is running a TV ad featuring its borrowers on a white-water rafting outing.

SoFi wants to connect with its customers on money, careers,...

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