Sneakersnstuff CEO Publishes Open Letter To adidas After Latest ‘Chaotic’ Yeezy Release

The head of the widely respected Swedish streetwear outlet, Sneakersnstuff, has publicly questioned adidas’ global production strategy for the Yeezy subline in the wake of another “chaotic” 350 Boost V2 release yesterday.

In an open letter published on Instagram, Erik Fagerlind questioned why the brand continued to squeeze production numbers, with Sneakersnstuff’s own stock of Yeezys barely able to cover even the 1% of demand they themselves experienced.

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