Snapchat’s Video Views Are Exploding, And It’s Closing In On Facebook

When it comes to digital media, there are two things that are driving the transformation of the marketplace -- namely, the rise of mobile and the growth of video. And at the place where those two things overlap, one of the names that stands out the most is Snapchat. The ephemeral chat application, often dismissed as a toy, is quickly becoming a serious player in video.

According to a recent report in the Financial Times, Snapchat’s video views have more than tripled in the last six months,...

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