Snapchat Stories Usage Among Top Influencers Has Dipped 33% In 6 Months (Study)

Snapchat is drastically losing favor among social influencers, according to a new study by social marketing company Mediakix, which found that Stories usage was down 33% over the course of a six-month period ended last August.

Accordingly, influencers are now posting Instagram Stories twice as often as Snapchat Stories, reports Mediakix, which brokers deals with many top influencers and says it has noticed a decline in Snapchat inquiries.

The study examined the number of Stories posted to...

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