Snapchat Lets Advertisers Cook Up DIY Creative Based Off Templates

Snapchat is hungry to attract more advertisers to its platform, and with its latest update, it will be able to do exactly that. The messaging app has launched a self-service publishing tool that lets users create custom ads based off simple templates.

Potential advertisers who use Snapchat’s new publisher can upload their own images and logos, which can be pasted into the available templates in order to create basic-yet-effective ads. Those ads can then be loaded into the app’s Ad...

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