Snapchat by the Numbers: Who’s Using and Will It Ever Make Money?

Snapchat parent Snap Inc. filed for a long-anticipated IPO Thursday, announcing that it plans to sell up to $3 billion in stock while disclosing that the company has lost nearly $1 billion over the last two years.

Once it goes public, co-founders Evan Spiegel and Bobby Murphy — neither of whom has turned 30 yet — are set to have their net worths soar well into the billions. All that despite the company explicitly acknowledging in its filing that it may never make money.

And as the...

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