Smart Strategies for Pricing Products in Your E-Commerce Store

By Graeme Caldwell

Retail is easy to describe. A company buys a product. They sell it for more than they paid. The difference is their profit.

In reality, retail is complicated because everyone involved seeks to maximize the difference between a product’s value and what they pay for it. Manufacturers want to sell for as much as possible. Customers want to buy for as little as possible, or, more accurately, they want to feel as good as possible about their purchase—that doesn’t always...

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