Smart outsourcing means hiring partners without losing your core brand identity

If a particular function takes away time, energy, and focus you could otherwise more fruitfully spend on your product, get it off your plate immediately

Shortly into his return at Apple after being ousted twelve years earlier, Steve Jobs wrote a two-by-two matrix onto a whiteboard during a meeting. The rows were labeled “desktop” and “laptop” and the columns denoted them for the “consumer” or the “pro.” Jobs then explained that Apple would make a single product for each of...

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