Slack made work sound cool. Can it keep up the illusion?

The jokey way Slack talks is one of its most defining features. But what happens when the joke’s on you?

It was a magical day at the office. And by the office, I mean Slack, the $5 billion company that brought work into an online chatroom. The entire Fast Company staff learned almost at once that they could fill their user names with all manner of emoji by altering their profile in the smartphone app.

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