Singapore’s government hired Instagram influencers to promote its budget

Some governments may be alarmed about the political influence of social media, but Singapore is embracing it to reach its younger constituents.

According to Singapore’s Straits Times, the country’s ministry of finance paid more than 50 social media influencers to promote an initiative that educates citizens about the country’s 2018 budget and asks them for feedback.

The result? Brightly lit photos of young, beautiful people with captions about “inflationary pressure.”

Some...

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