Since When Did the Phrase ‘Special Sauce’ Stop Being About the Sauce?

It will surprise exactly no one to know that, here at BA, we’ve got food on the brain approximately 100 percent of the time. Heck, we’ll take any excuse to work it into daily conversation. But even we were surprised to hear a culinary phrase cropping up in advertisements, marketing campaigns, and daily conversation—a phrase that we used to consider exclusively food-centric.

To us, the terms “special sauce” or “secret sauce” will always refer to a secret concoction of...

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brad leone sauce

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