Should my startup invest in content marketing?

Still unsure about the value of content marketing? Read on. (Image via The Sales Lion)“We’re thinking about marketing for our startup but we’re not sure if content marketing is the right way to go. Do you think there’s enough ROI there to make it worthwhile?”I get asked questions like this all the time by startups who want to bring in more customers, but are apprehensive about the cost, involvement and the ROI.They’re usually surprised by my response.They...

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