Shorter Festival, More To Offer: Cannes Lion’s Managing Director Jose Papa

Is Cannes Lions still relevant? That’s the question occupying Cannes Lions International Festival of Creativity managing director Jose Papa.

The festival has long been a Mecca for advertising types – and, increasingly, those from other industries, too.

But, last year, the Wall Street Journal reported ad agencies were cutting costs amid a downturn that was just beginning. At the time, it said WPP wanted to spend 25% less on Cannes attendance, Interpublic planned to shave 10% off its

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