Shoppers are buying clothes just for the Instagram pic, and then returning them

Buying clothes for a fancy event, tucking in the tags, and returning them to the store the next day has for years been the strategy of thrifty shoppers. Today, people are doing it just for the ‘gram.

According to a survey commissioned by the credit card company Barclaycard, nearly one in 10 UK shoppers (9%) admit to buying clothing only to take a photo on social media. After the “outfit of the day” makes it online, they return it back to the store.

The survey of 2,002 adults showed...

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