'Sharknado 3': How The Syfy Channel Has Created The Perfect Marking Storm

Sharknado 3: Oh Hell No airs on Syfy Wednesday night, and NBCUniversal, the channel's owner, is betting on the third installment of this surprisingly successful franchise to dominate ratings and social media like the first two did. Sharknado 2: The Second One delivered over one billion Twitter impressions during and after [...]

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