‘Shark Week’ Returns. And It’s Going to Be an Even Bigger Marketing Event This Year

This weekend will mark the 30th year of an annual television phenomenon that has Americans bonding over sharks--and it's expected to be the biggest-ever marketing extravaganza tied to our fascination with those infamous predators.

The Discovery Channel's 2018 "Shark Week," the longest-running cable TV programming event in history, features a school of shark-related shows that will run July 22-29. The broadcaster said it could generate $18 million in related retail sales. In the past two...


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