Selling Wine with a Bit of Drama

Businesses use various approaches to market their products — with the better companies seeking to differentiate themselves in a striking way from the competition.

Mount Hope Estate & Winery in Pennsylvania takes a rather unique approach. The establishment throws its famous Renaissance Faire each year. There guests can enjoy jousts, live music, a variety of unique food and beverage options, and other attractions following a medieval theme.

A host of live shows also take place for...

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