Selling to the Trade: Wholesale Marketing Strategies

Many businesses, particularly those in the wholesale and manufacturing sectors, face an uphill struggle when it comes to email marketing and list building. This is particularly true for companies that sell only to trade customers and therefore have little or no understanding of who their end customer actually is.

When you have no relationship with the person using your product, your options to re-market to that person and build customer lifetime value (CLV) are limited. This means you have...

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