See your Instagram photos on a giant screen made of 6,400 spools of thread

Forever 21 is a clothing brand that young people wear and which confuses me.* Still, its latest marketing stunt is one I can get behind. Yeah, okay, sometimes brands sucker me in too. Tag your Instagram photos with #F21ThreadScreen and they’ll be displayed on a huge screen in New York city. And it’s not an ordinary screen by any means. The device built by the fashion retailer is a 2,000 pound machine with 6,400 mechanical spools of colored thread being turned to reproduce the...

What feeling does this article give you?

#hashtags to follow:

Forever 21 [+]    Instagram [+]    New York [+]   

More #news: