See The Weeknd in His First Ad Campaign For Puma

Following the announcement last month that The Weeknd is the latest celebrity to sign on with Puma, the Grammy-winning singer has debuted in his first ad campaign for the athletic brand. The “Run the Streets” campaign features The Weeknd wearing the Puma Ignite Evoknit in white, part of the Sportstyle collection that also includes the Ignite Limitless silhouette and apparel and accessories. The campaign was shot in The Weeknd’s hometown of Toronto, as well as Los Angeles, and is geared...

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