SCURL Wave Madness campaign champions Lui Padilla as newest wave god

No matter which hairstyle is trending for males, the one style that transcends every generation in the evolution of hair is waves — also known as 360s. Like Beyoncé said in her “Soldier” verse, “low-cut Caesars with the deep waves” have always been popular with men (and loved by women), and are a major bragging…

The post SCURL Wave Madness campaign champions Lui Padilla as newest wave god appeared first on Rolling Out.

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