‘Saved By The Bell’ Pop-Up Changes The Game When It Comes To Authorized Fan-Driven Experiences

Marketing machines use pop culture-driven immersive experiences to fuel the hype of studios big-time titles. Warner Bros. has been on top of their game with a frightening IT house as well as an easter-egg filled maze for Ready Player One. When the cult hit Twin Peaks was revived by Showtime last year, Los Angeles became the home of the Roadhouse, the popular bar in the series. During SXSW, HBO set up a fully-operating Westworld complete with a saloon and in-character…

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