SAPVoice: 4 Ways Marketing Can Transform The Buyer Experience In 2017

By Alicia Tillman, Chief Marketing Officer, SAP Ariba Digital media and networks are continuing to grow in usage amongst Marketingorganizations to shape perceptions about brand, products, and companies. As CMO of one of the world’s fastest growing cloud organizations, my team and I recognized this and in 2016 we embraced these [...]

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