SAP Wants To Help Companies Get a Better Picture of You

The business software firm SAP is buying the U.S.-Israeli “customer identity and access management” outfit Gigya, on undisclosed terms.

Gigya’s platform essentially helps companies take registration information from their customers, build profiles of them and use that data across their internal applications and processes. The company, which was founded in Israel but is now headquartered in Silicon Valley, claims to be managing 1.3 billion customer identities.

Gigya has already been...

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