Samsung’s ‘Star Wars’ vacuums are proof that brands will never stop

Star Wars is one of — if not the — most popular multimedia franchises ever to exist. As such, everyone wants a piece of the action whenever a new Star Wars film rolls around, and it seems Samsung was willing to throw any semblance of self respect right into the dumpster just for a taste of that sweet, sweet cross-branding action. The company is now rolling out two new models of its PowerBot automated vacuums which are decorated like Darth Vader and a First Order Stormtrooper.

The vacuums...

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