Rs. 75 crore ad campaign by Mahindra Two Wheelers

With sales showing no signs of improvement, Mahindra Group is still hoping that their two-wheeler business will eventually get to grips with the market.

The brand has rolled out a Rs. 75 crore advertisement campaign for the next two months. This is the biggest marketing campaign by Mahindra in the history so far.

This time, the ad campaign will also include the launch of the new 300cc Mojo motorcycle which is scheduled for a September 2015 debut. Apart from this, expect new TVCs for the

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