Ronda Rousey signs endorsement deals with Carl's Jr.

The mania surrounding UFC women's bantamweight champion Ronda Rousey continues to grow, both as a celebrated sports figure and endorsement machine. In terms of the latter, a spokesman confirmed to Eater.com on Monday that Rousey will be the new face of U.S. burger chain Carl's Jr.

Specific terms of the deal are not known, but her national television ad is reportedly set to debut in a few weeks. The fast food retail chain also Tweeted about Rousey and her impending advertisement on Sunday:

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