Roku rolls out its own TV channel, pitting it against the very apps that call its box home

The most popular streaming TV box for delivering Netflix, Hulu, and any other a la carte TV is officially tossing its own content hat into the ring. That's right, Roku is launching its own over-the-top (OTT) channel. 

SEE ALSO: Roku files for $100 million IPO, but it's still losing money

The new channel will be called, what else, The Roku Channel, and will offer users a large streaming archive of television and film titles. The catch? Access to content on The Roku Channel will be offered...

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