Riot Games and Lagardère Sign Multi-Year Deal for League of Legends EU Championship

A new multi-year marketing deal has been reached between Lagardère and Riot Games for the League of Legends EU Championship. The deal is basically to help promote and grow the brand in Europe after the name change, not to mention collaboration in other areas throughout Europe as both sides are knowledgable in different areas that could help each other out. We got a few quotes about the deal from their press release this morning, but it looks like a pretty sweet deal for both sides....

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