Rihanna Announces Her New Fragrance 'RiRi' - See the Ad!

Rihanna wears a denim outfit while heading through the airport on Tuesday evening (July 21) in New York City.

The 27-year-old singer made a big announcement on her Twitter page that day – she announced the name of her new fragrance and also debuted the first campaign image.

Ladies!!! It’s about that time!!! Brand new fragrance coming…. ‘RiRi’ #ThisisRiRi,” Rihanna tweeted.

The campaign was shot by photographer Dennis Leupold. “Thank you for always believing in me.

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