Reyin uses KOLs to monetize their concert lifestyle business

Reyin’s main customer base are people who would be considered ‘avid’ concertgoers

China’s media and entertainment sector will see a compound annual growth rate of 10% by 2018, according to PwC’s forecasts and the concert sector is not going to be left behind. Reyin, an A to Z service app for concert lovers in China, is a great example of a platform that is not only capitalizing on the growing interest in concerts but also effectively using (key opinion leaders) KOLs to...

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