Reese’s brings Pac-Man to Snapchat

Hershey-owned Reese’s Peanut Butter Cups is ramping up its marketing game before the holiday season. The brand lately introduced a Pac-Man themed game on Snapchat to reach young candy lovers who typically don’t use Facebook or watch TV.

The game — debuted on Sept. 19 and will live on Snapchat for six weeks — features a Pack-Man like peanut butter cup cobbling up Reese’s pieces. Reese’s directs people to play the game through a Snapcode that the brand shared in promoted tweets.

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