Reddit’s First-Ever Interactive Livestream Stars A Very Lost Robot

Robotics startup Anki’s popular toy Cozmo is boldly rolling where marketers have long feared to tread for a bold campaign from Wieden+Kennedy Lodge.

In a new campaign to promote its best-selling toy Cozmo, the team at robotics startup Anki tapped Wieden+Kennedy’s creative technology arm W+K Lodge to create Reddit’s first-ever interactive livestream activation. Starting today from 1-7 pm EST, Reddit will host Cozmo Lost In Reddit, a game where Redditors guide Cozmo through seven...

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