Red Bull Radio focuses on brand-building, one Princess Nokia song at a time

Red Bull frequently slaps its brand across extreme sports, but Many Ameri sees it as the energy drink brand investing in culture and in communities. Ameri isn’t a skateboarder or a cliff diver. He’s the co-founder of the Red Bull Music Academy and of Red Bull Radio.

First launched in 2005, Red Bull Radio began as an extension of the Red Bull Academy to provide another outlet for the academy’s alumni to perform. In 2014, it relaunched as a 24/7 online radio station. Now, even in the era...

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