QVC Owner to Pay $2.4 Billion for Online Shopping Site

Mike George, CEO of QVC, will new responsibilities after the deal is completed.

QVC is getting a new e-commerce partner.

QVC’s parent company Liberty Interactive Corp. has announced that it will pay $2.4 billion for Zulily, an e-commerce site specializing in limited-time sales of toys, clothes and apparel aimed at millennial moms. The company will join West Chester, Pa.-based QVC Group to bolster its digital e-commerce platform.

With $1 billion in annual net sales in the past five...

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