Pumpkin-Flavored Products Are Already Everywhere — and People Are Thrilled

Pumpkins are polarizing.

Most people are decisively for the spread of pumpkin spice-flavored food, or decisively against. Where you fall has become something of a shorthand for personality-type (basic versus grouchy, to grossly simplify).

The latter camp gets particularly worked up every August, when pumpkin-flavor starts popping up in lattes, beer, and on grocery store shelves. "It's too soon!" is a common reaction. "Can't Big Food just let us enjoy our summer in peace, without...

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