Puma Signs Major Deal With the WNBA to Be League-Wide Footwear Sponsorship

After sitting on the court side of the basketball business for nearly two decades, Puma is re-entering the playing field with dominating names like Nike, Adidas and Under Armour. The big reveal comes from the WNBA’s announcement of a partnership with the lifestyle brand on Friday. It also marks Puma’s first deal with a professional sports league. This weekend, we're tipping off a new partnership with @PUMAHoops, marking PUMA’s first deal with a professional sports league! PUMA Women...

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