PUMA 698 IGNITE Gets Reinvented on the Streets of Sydney

PUMA’s recently released 698 IGNITE silhouette has been garnering quite a bit of attention of late. Based on the original R698 model, a popular performance shoe in the early ’90s, the reworked sneaker features the brand’s cushioning system technology IGNITE FOAM. An update of PUMA’s Trigenic system, which debuted in 1989, the first R698 sneaker featured the technology when it was launched in 1992.

We teamed up with PUMA to show off the 698 IGNITE in action on the street, following...

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