PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next

PALM SPRINGS, Calif — After another year of outcry over insufficient transparency in the digital advertising chain, supply-side platform PubMatic kicked off the year by making two pricing pivots geared toward soothing concerns.

As the company’s platform sales VP Kyle Dozeman tells Beet.TV in this video interview:

“The first was the removal of our buy-side fees”“The second was our transition to a first price auction.”Earlier in February, PubMatic declared it would not charge...

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