Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle

SAN JUAN, Puerto Rico — When people think about “brand safety”, the extent to which it is possible to assess ad inventory for alignment with an ad buyer, they often tend to put the onus on the buyer itself.

But don’t publishers also have a duty to better indicate the kinds of ad spots advertisers can buy?

Joanna Foyle thinks so. And, from her vantage point as COO of OpenSlate, a company whose technology produces safety data on ad-supported YouTube videos, more publishers are...

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