Publishers, already shifting dependence from Facebook, are expected to accelerate that in wake of news feed change

Publishers have been working to reduce their dependence on the giant social platform, a trend that’ll likely accelerate now that Facebook says it will prioritize users’ posts over publishers’ in the news feed.

To protect against what’s been an ongoing decline in referral traffic, publishers have been adding new social distribution channels, investing more resources in existing ones and beefing up internal tools that deepen the relationships they have with existing users.

And while...

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