Promoted Content: The Free Ride Is Over

This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the growing need for paid promotion.

Raise your hand if you remember the early days of blogging and social media.

Now, if you just raised your hand, let me know if this sounds familiar: “Who needs an advertising budget? Who needs to spend money to get your brand out there? Start a blog! Post on Facebook! Start a podcast! It’s all freeeeeeeeeeee!”

Yeah, the...

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