Prime Wardrobe: Is This How Amazon Kills Macy's In Fashion Game?

Probably the biggest issue people have with shopping for clothes online is not wanting to buy something before they've tried it on — not to mention the hassle of dealing with returns — but here comes Amazon (AMZN) yet again with a fix sure to step on the toes of Macy's (M) and Nordstrom's (JWN).

The e-commerce behemoth's newest unveiling — you know, outside of devouring Whole Foods Market (WFM) in a $13.7 billion acquisition last week — is Amazon Prime Wardrobe, a home try-on...


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