Prime time: A day of deals at Amazon, and at its rivals

Watch Video NEW YORK — Amazon is extending its annual “Prime Day” promotions to 36 hours this year and will try to lure more deal-seekers to the aisles of Whole Foods. Shoppers will have plenty of sales to choose from as other retailers offer promotions to try to take a share of the spending.

This year’s sales event, which starts Monday afternoon, will be six hours longer than last year’s and will launch new products. Amazon hopes to keep Prime attractive for current and...

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