Prada Unveils Huge Concept Store in Miami Design District

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To coincide with Art Basel Miami 2017, Prada has opened a new store in the heart of Miami’s Design District, revealing a modern interpretation of its architectural and retail design concepts. The new location is set to push forth a new visual identity for the brand, drawing influence from classical modernism as well as Art Deco designs from South America.

Influence for the store reflects the “Tropical Deco” aesthetic...

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