Porsche Launches Passport Subscription Program: Unlimited Miles, Most Models, Flat Fee


For $2000, anyone can rent a Ferrari for a day, provided you’re comfortable paying double that amount as a security deposit, raising your insurance liability, and limiting the fun to 100 miles. But what if you could drive a Porsche at that price for an entire month, for unlimited miles and with no extra hassle? That’s the new reality—at least in Atlanta.


Porsche’s new subscription service, called Passport, operates like Cadillac’s Book program in New York City. It’s a...

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