Porsche Launches Passport Subscription Program: Unlimited Miles, Most Models, Flat Fee

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For $2000, anyone can rent a Ferrari for a day, provided you’re comfortable paying double that amount as a security deposit, raising your insurance liability, and limiting the fun to 100 miles. But what if you could drive a Porsche at that price for an entire month, for unlimited miles and with no extra hassle? That’s the new reality—at least in Atlanta.

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Porsche’s new subscription service, called Passport, operates like Cadillac’s Book program in New York City. It’s a...

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